The Case for Green Dentistry - EcoDentistry Association
sponsored by EnviroMed Design Group

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In 2003, long before "An Inconvenient Truth" launched a national conversation about the urgent need to mediate our impact on the Earth, the Transcendentist® office, a single doctor, scratch dental practice in Berkeley, California set out to create a model for eco-friendly dental practice. The dynamic team of Dr. Fred Pockrass, DDS and his wife Ina Pockrass, eco-entrepreneur and green consumer expert, believed that green dentistry was not only good for the planet, but a powerful market differentiator, a magnet for high-quality patients, and a boost for the bottom line. They were right. Today, their Berkeley practice is buzzing with loyal patients, seeing an average of thirty new clients a month with virtually no traditional marketing, and producing revenue in the top 5% of dental practices.
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